What do the yellow pages have to do with sports? Everything. For 100 years the yellow pages were the go-to source and gold standard if you needed to find a business.The result was the yellow pages becoming a multi-hundred billion dollar industry. Then, at the turn of the last century, a little player named Google entered the game. Within a decade, the century old giant was a shadow of itself while Google became one of the most profitable companies of all time, while the Yellow pages is now w...