I 501(c) You - The Podcast for NonProfit Board Members
The Corley Company, LLC
100 episodes
1 week ago
Welcome to I 501(c) You - The Podcast for NonProfit Board Members. We hope to educate current and future nonprofit board members on the roles, responsibilities, and obligations of being a nonprofit board member.
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Welcome to I 501(c) You - The Podcast for NonProfit Board Members. We hope to educate current and future nonprofit board members on the roles, responsibilities, and obligations of being a nonprofit board member.
Graeme Watt on the Power of Storytelling and Digital Strategy
I 501(c) You - The Podcast for NonProfit Board Members
33 minutes 14 seconds
4 months ago
Graeme Watt on the Power of Storytelling and Digital Strategy
In this episode of I 501(c) You, we sit down with Graeme Watt, Principal and Lead Strategist at Anthem Creative, to explore why digital storytelling is the future of nonprofit fundraising. Graeme shares his powerful journey from launching a grassroots youth nonprofit to leading digital strategy at World Vision, and now running a global creative agency serving hundreds of nonprofits. He breaks down how storytelling drives donor engagement, why your board must prioritize a digital strategy, and how emerging technologies like AI are already transforming philanthropy. Whether you're a nonprofit leader, board member, or fundraiser, this episode will shift your mindset and equip you with actionable insights to thrive in today’s digital-first world.
Anthem Creative's Website
To learn more about S.A.N.:
S.A.N.'s X Account
S.A.N.'s Website
S.A.N.'s Impact
Interview with S.A.N. and its creators
Rainforest Foundation US
Timestamps:
(00:00) Introducing Graeme Watt, Principle at Anthem Creative
(06:00) What do you mean by “digital?”
(07:15) How do you help nonprofits develop a digital storytelling strategy?
(10:10) Getting more funding digitally
(13:15) The importance of storytelling
(15:40) The future/present of AI fundraising and AI agents
(20:30) What is the responsibility of the board in the future?
(21:50) The future of AI for nonprofits and fundraising
(25:00) What is Anthem Creative?
(29:00) Advice to organizations
(32:14) Recapping with Read
Join us every week as we release a new podcast with information about how you can be the best board member and provide great service to your organization.
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Visit us at: www.thecorleycompany.com/podcast
I 501(c) You - The Podcast for NonProfit Board Members
Welcome to I 501(c) You - The Podcast for NonProfit Board Members. We hope to educate current and future nonprofit board members on the roles, responsibilities, and obligations of being a nonprofit board member.