Andy Culligan on Fractional CMO, Marketing Agencies, Go To Market Strategy, Marketing Trends

https://is1-ssl.mzstatic.com/image/thumb/Podcasts122/v4/2e/a3/6c/2ea36c96-370c-ad20-4917-5da572b21d51/mza_16112003671859357774.jpg/600x600bb.jpg

HYPEWORKS

37 episodes

5 days ago

We are global marketers. On our podcast we offer practical advice, case studies, and cutting-edge strategies that cater to senior marketing professionals looking to navigate the complexities of global markets. All we ask from you is: subscribe and follow us! Business: business@hypeworkspod.com

Business

RSS

All content for HYPEWORKS is the property of HYPEWORKS and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/32055530/32055530-1709261834571-ac70af08f89d.jpg

Andy Culligan on Fractional CMO, Marketing Agencies, Go To Market Strategy, Marketing Trends

HYPEWORKS

37 minutes 19 seconds

11 months ago

Andy Culligan on Fractional CMO, Marketing Agencies, Go To Market Strategy, Marketing Trends

In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, discussing the evolution of this role and its current relevance in the marketing landscape. He elaborates on the challenges of scaling a marketing agency and the strategies for bootstrapped startups to effectively manage leads and growth. Watch/Listen Watch on YouTube http://www.youtube.com/@hypeworks Listen on Spotify https://podcasters.spotify.com/pod/show/hypeworks Listen on Apple https://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740 Other Podcast players https://hypeworkspod.com Shop Merch! http://hypeworksstore.com/ Newsletter https://hypeworksnews.com/ Socials HYPEWORKS Socials Twitter: http://twitter.com/hypeworkspod Instagram: http://instagram.com/thehypeworks Alex Socials Twitter: http://twitter.com/alexmacgregor__ Instagram: http://instagram.com/alexmacgregor__ Jake Socials Twitter: http://twitter.com/jakeh2792 Instagram: http://instagram.com/jake2792 Newsletter https://hypeworksnews.com/