Last year, Rae and Cody at Team Hyperfocus noticed something unnerving: The R-word was coming back into public discourse. People, especially people in power, seemed to be using it more often, and more freely. We weren’t the only ones who’d spotted this upsetting trend. Researchers, disability advocates, and other journalists were also concerned. If this word, long considered a slur, was being used by some very powerful people, what did that mean for people with disabilities? So we dove in, talking to researchers, members of the community, and even a famous comedy writer. (You’ll see!) And we surfaced with another, deeper question: If the R-word can, and does, cause harm, how do you get people to care?