Darren is the CEO and Founder of SpecifiedBy, and sold the business to a larger competitor late last year. He talks us through their use of cold calling, sometimes perceived as a non glamorous method. As Darren describes, getting it right can actually bring a competitive edge and differentiate from your peers. His evolution from non targeted email campaigns to running a successful cold calling team to generate new business is insightful and valuable.

LinkedIn: Darren Lester