In this inspiring conversation, James Cracknell, a double Olympic champion and superhuman endurance athlete, shares his journey of overcoming a traumatic brain injury and the lessons learned along the way. He discusses the importance of self-reflection, asking for help, and the mental battles faced in endurance sports. James also reflects on the sacrifices made during his athletic career, the identity crisis that often follows retirement, and his new role in coaching the next generation. His life principles emphasize hard work, care, and competitiveness, showcasing how sports can be a powerful vehicle for personal growth and change.   CHAPTERS 00:00 Introduction to a Legend 02:24 Overcoming Traumatic Brain Injury 06:39 The Importance of Asking for Help 11:01 Navigating Life After Injury 14:49 The Drive Behind Endurance Challenges 18:07 The Mindset of an Elite Athlete 22:40 Sacrifices of an Olympic Champion 24:22 Finding Satisfaction Beyond Medals 26:54 Balancing Family and Athletic Pursuits 30:51 Identity Crisis Post-Retirement 32:53 Coaching the Next Generation 34:46 Life Principles for Success James’ film detailing his discovery of the latest brain scanning technology – and the results of his own new scans – can be viewed here. Follow us on Instagram: https://www.instagram.com/hustlehard_sportsmedia/  Subscribe on YouTube: https://www.youtube.com/@HustleHard_SportsMedia  Get in touch: ash.hustlehard@gmail.com