Born in Spain with a Spanish father and a mother from Peru Gonz Ferrero grew up in the midst of Buenos Aires, Argentina. Despite growing up in a highly urban area he eventually found his way into the mountains.

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Follow along in this interview that will take you through investment banking and project leading solar parks in Spain, to starting a big media company in Shanghai. Onwards through the Himalayan mountains, aiding nuns in the Andes, winter seasons in the Alps to finally end up at a pizzeria in Duved, Åre.

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Today Gonz Ferrero is the CEO of the slightly mysterious brand Klättermusen with a history that spans more than 40 years

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