What happens when a SaaS founder takes the chaos of everyday family life and turns it into a SaaS with a product-led growth engine? In this episode of Humans of Growth, host Aly Hathcock sits down with Nathaniel Robinson, CEO and founder of Trustworthy. Together, they unpack how Trustworthy has grown through product-led growth (PLG) by focusing on user experience, referral loops, and genuine customer empathy. Nathaniel shares how his team leverages onboarding optimization, freemium strategy, and AI innovation to transform household chaos into clarity — all while creating organic, sustainable growth. You’ll learn: Why clarity and focus are the ultimate growth levers for startups. Why shifting from free trials to freemium boosts conversion rates, customer lifetime value (CLV), and organic adoption How AI-driven personalization, automation, and LLM-optimized content are redefining customer experience (CX) and reducing churn. The power of referral marketing, network effects, and multi-user collaboration in a product-led viral loop. Why marketing around life transitions beats traditional pain-point tactics. And how product-led virality turns users into your most powerful marketing channel. If you’re a founder, marketer, or growth strategist looking to understand how to scale through product-led marketing, this episode is for you. If you’re a human, you need Trustworthy. Trustworthy is a secure, all-in-one Family Operating System that helps households organize, store, and share vital information — from legal documents and passwords to insurance, finances, and medical records — in one encrypted platform. Visit trustworthy.com to get started for free. Need marketing support? Head over to PerissonNetwork.com for a free strategy session.