In this episode of Humans of Growth, host Aly Hathcock interviews Ryan Duitch, CEO of Arro Finance, to explore how a fast-growing fintech startup scaled through organic growth, partnership marketing, and bold brand positioning—without relying on traditional paid media. Whether you're a growth marketer, startup founder, or marketing strategist, you'll get a behind-the-scenes look at the startup marketing strategy that helped Arro acquire thousands of users with under $12K in ad spend. Ryan breaks down how his team leverages B2B2C growth, affiliate partnerships, and funnel strategy to reduce CAC (customer acquisition cost) while boosting LTV (lifetime value). Inside, you'll learn: How to drive user acquisition through partnership marketing instead of paid ads The role of brand strategy in lowering CAC and improving retention Why customer trust and brand messaging beat traditional performance marketing How Arro Finance uses financial education and AI to improve conversion rates Why smart marketing automation and product marketing fuel growth at scale Lessons in crafting a scalable marketing funnel without breaking your budget This episode is packed with real, tactical insights for anyone building a brand in a competitive market—especially in fintech, SaaS, or mission-driven startups. Learn more about Arro Finance at arrofinance.com. Looking for the right marketing partners to grow faster?Head to perissonnetwork.com for a free strategy session.