Samantha Hamilton founded Dottie for Running in 2015 from her one-bedroom LA apartment, blending her love for Disney and distance running into handmade running skirts. What started as a $5,000 Etsy experiment turned into a thriving niche eCommerce brand doing six figures annually. Ten years later, balancing life as a military spouse and mom of three, Samantha sold her business through Flippa and found the perfect buyer from within her own customer community. The conversation covers how she g...
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Samantha Hamilton founded Dottie for Running in 2015 from her one-bedroom LA apartment, blending her love for Disney and distance running into handmade running skirts. What started as a $5,000 Etsy experiment turned into a thriving niche eCommerce brand doing six figures annually. Ten years later, balancing life as a military spouse and mom of three, Samantha sold her business through Flippa and found the perfect buyer from within her own customer community. The conversation covers how she g...
Scaling Passion: How Maggie Ortlieb Turned VegOut into a National Brand and Successful Exit
Humans of Flippa
28 minutes
3 weeks ago
Scaling Passion: How Maggie Ortlieb Turned VegOut into a National Brand and Successful Exit
Maggie Ortlieb, founder of VegOut, shares her journey from building a passion project in Los Angeles to leading one of the top vegan lifestyle media brands in the U.S. What began as a city guide grew into a nationwide platform with strong affiliate revenue, brand collaborations, and a dedicated audience. After years of growth and burnout, Maggie decided to sell, achieving a smooth and speedy exit through Flippa. She reflects on the lessons learned, the emotions behind selling a bu...
Humans of Flippa
Samantha Hamilton founded Dottie for Running in 2015 from her one-bedroom LA apartment, blending her love for Disney and distance running into handmade running skirts. What started as a $5,000 Etsy experiment turned into a thriving niche eCommerce brand doing six figures annually. Ten years later, balancing life as a military spouse and mom of three, Samantha sold her business through Flippa and found the perfect buyer from within her own customer community. The conversation covers how she g...
