Mark Earls ( AKA The Herdmeister ) is a strategist, author, speaker and performer. He's done a lot of big thinking on brands, marketing and mass behaviour. When I met him he was the Global Strategy Chief at Ogilvy and Mather - and it was he who first piqued my passion for Behavioural Science. In this episode we talk a lot about a lot f thing- but mostly about the power of being the naysayer, the jester, the power of pointing at the elephant in the room even when it’s tough. Because if not you - then who?

Find out more about the CREATE Framework here and send feedback : https://www.katzkiely.com/create

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Mark on linkedin : https://www.linkedin.com/in/mark-earls-a393982/?originalSubdomain=uk

Katz on twitter : https://twitter.com/katzy

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Thanks to SuperTerranea for the magical sting of stings: https://www.superterranea.com/