In this conversation, Bruce Beckloff, CEO of YellowDog, shares his journey from engineering to marketing, emphasising the importance of long-term planning and commercialisation in the deep tech sector. He discusses the unique challenges faced by UK technology companies and the innovative strategies needed for growth. Additionally, Bruce explains the establishment of Block Ventures, a deep tech investment company designed to support start-ups over a longer time frame than traditional venture funds. In this conversation, Bruce discusses the unique approach of Block Ventures in bridging the gap between technical founders and commercial leadership. He elaborates on the evolution of Yellow Dog, a compute management platform, and how it adapted to the challenges posed by the pandemic. The discussion also highlights the importance of strategic partnerships, particularly in the financial services sector, and how aligning goals with partners like AWS can lead to mutual success. Bruce discusses the challenges and strategies for start-ups, particularly in the tech industry. He emphasises the importance of persistence in building partnerships, the need for a hybrid computing approach, and the significance of understanding customer needs. Bruce also shares insights on managing costs in computing and the concept of peak compute, while advising engineers in start-ups to find commercially minded partners to drive sales and growth.🎧 The Humans In AI podcast releases new episodes every Thursday at 12pm!