In this conversation, Ben Elder, Regional VP of Sales, EMEA at Simpplr, shares his journey from IT sales to management.

He discusses the value of early career experiences, managing inside and field sales teams, and the cultural impact of successful organisations like Rackspace. He emphasizes the value of coaching, empathy, and the need for strong foundational skills in sales while reflecting on his experiences at Symantec and the impact of company culture on performance. In this conversation, Ben Elder shares his journey from working at Meta to joining Simpplr, discussing the various roles he held, the challenges he faced in sales management, and the importance of mentorship. He emphasizes the differences between SMB and enterprise sales, the complexities of alliance management, and the strategies he implemented to build a successful sales culture at Simpler. Ben also highlights the significance of brand awareness and outlines his growth plans for the future, offering valuable advice for aspiring sales leaders. 🎧 The Humans In AI podcast releases new episodes every Thursday at 12pm!