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Humans in Accounting
South Offices
27 episodes
3 days ago
Behind every balance sheet, there’s a human story. Humans in Accounting is a podcast about the people redefining what it means to work in finance and accounting today. Hosted by Alex Roman of South Offices, each episode features honest, unfiltered conversations with accountants, firm owners, and financial leaders who are building businesses on their own terms—remote, niche, value-driven, and unapologetically human. Whether you're a solo accountant, a fractional CFO, or just curious about what it’s really like behind the spreadsheets, this podcast will inspire you to do things differently.
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Business
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All content for Humans in Accounting is the property of South Offices and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Behind every balance sheet, there’s a human story. Humans in Accounting is a podcast about the people redefining what it means to work in finance and accounting today. Hosted by Alex Roman of South Offices, each episode features honest, unfiltered conversations with accountants, firm owners, and financial leaders who are building businesses on their own terms—remote, niche, value-driven, and unapologetically human. Whether you're a solo accountant, a fractional CFO, or just curious about what it’s really like behind the spreadsheets, this podcast will inspire you to do things differently.
Show more...
Business
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How to Leverage Your Unique Gifts & Build a Bookkeeping Business | Kate Josephine Johnson
Humans in Accounting
33 minutes 20 seconds
3 days ago
How to Leverage Your Unique Gifts & Build a Bookkeeping Business | Kate Josephine Johnson

In this episode of Humans in Accounting, host Alex Roman welcomes Kate Josephine Johnson, founder of Heritage Business Services and creator of the Bookkeeping Side Hustle community.

Kate shares her inspiring journey, from being a military spouse with no accounting background to building a thriving virtual bookkeeping business, becoming one of the world’s top FreshBooks experts, and leading a community of nearly 40,000 bookkeepers.

She talks about the power of leveraging your unique gifts, the realities of switching from QuickBooks to FreshBooks, and why your past experiences — even the unexpected ones can shape your greatest strengths.

We cover:

  • Transitioning from corporate life at ExxonMobil to entrepreneurship.

  • Starting from zero income and landing her first $800 bookkeeping client.

  • Why she focused exclusively on FreshBooks — and how it helped her stand out.

  • Building a 40,000-member community with Bookkeeping Side Hustle.

  • How YouTube inbound marketing transformed her business.

  • Favorite meal 🍳 “Breakfast for Dinner” — and why fresh eggs make it special.

  • Best advice: Leverage your unique gifts and strengths.

If you’re a bookkeeper, accountant, or entrepreneur building your own path, this episode is full of actionable insights on niching down, creating content that converts, and building a business aligned with your strengths.

Humans in Accounting
Behind every balance sheet, there’s a human story. Humans in Accounting is a podcast about the people redefining what it means to work in finance and accounting today. Hosted by Alex Roman of South Offices, each episode features honest, unfiltered conversations with accountants, firm owners, and financial leaders who are building businesses on their own terms—remote, niche, value-driven, and unapologetically human. Whether you're a solo accountant, a fractional CFO, or just curious about what it’s really like behind the spreadsheets, this podcast will inspire you to do things differently.