From Addiction to Building PropelYour: Clarity, Habits & Growth

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Humans in Accounting

South Offices

27 episodes

2 days ago

Behind every balance sheet, there’s a human story. Humans in Accounting is a podcast about the people redefining what it means to work in finance and accounting today. Hosted by Alex Roman of South Offices, each episode features honest, unfiltered conversations with accountants, firm owners, and financial leaders who are building businesses on their own terms—remote, niche, value-driven, and unapologetically human. Whether you're a solo accountant, a fractional CFO, or just curious about what it’s really like behind the spreadsheets, this podcast will inspire you to do things differently.

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From Addiction to Building PropelYour: Clarity, Habits & Growth | Justin Lund

Humans in Accounting

39 minutes 48 seconds

3 weeks ago

From Addiction to Building PropelYour: Clarity, Habits & Growth | Justin Lund

In this episode of Humans in Accounting, host Alex Roman sits down with Justin Lund, founder of PropelYour.com.

Justin’s story is one of resilience and reinvention—from struggling with addiction in his 20s, to building multiple businesses (including one that hit 7 figures in its first year), to creating PropelYour, a platform that helps entrepreneurs scale with systems, assistants, and clarity.

We cover:

His journey from sales and addiction to launching a marketing agency.
The painful lessons of a failed partnership that cost millions.
How he rebuilt from scratch and eventually created PropelYour.
Why clarity and vision are the foundation for business decisions.
His favorite food 🍨 (ice cream… but now steak, thanks to a fitness journey).
Best advice: get clear on what matters to you.

If you’re an entrepreneur, founder, or accounting leader, this episode is full of insights on overcoming challenges, building habits, and creating growth through clarity.