Why do so many companies feel stuck in an endless cycle of feature requests and customer demands? Often it’s because they’re trapped in a pattern of reacting to their customers instead of leading their customers. In this episode, we break down the three phases companies go through—engineering-led, customer-led, and design-led—and why making the leap to a design-led organization is the key to innovation.

We explore the hidden forces that keep companies from feeling a “glory days” mindset, the difference between simply listening to customers vs. truly leading them, and how to build a product vision that inspires your team while shaping the future of your industry.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

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To learn more about Visual Logic’s Humans First approach, ⁠visit vlgux.com⁠.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogicux.com/podcast⁠

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Keywords: design-led organization, product strategy, customer-driven innovation, design maturity, user experience, engineering vs. design, feature creep, product leadership, innovation mindset, digital transformation

For more Humans First, visit: www.visuallogicux.com/podcast