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Humans First: Design-Driven Strategy
Visual Logic
20 episodes
5 days ago
Humans First is a product strategy and UX design podcast for tech and software leaders who want to build better digital products. We explore how human-centered design shapes business strategy, improves user experience, and drives innovation. Topics include the cost of UX, moving beyond visual design, cross-industry challenges, and building design-forward teams and design cultures. Whether you're scaling products or shifting culture, we give you practical insights from the front lines of product design. Learn more about Humans First and Visual Logic at visuallogic.com/podcast.
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Management
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All content for Humans First: Design-Driven Strategy is the property of Visual Logic and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Humans First is a product strategy and UX design podcast for tech and software leaders who want to build better digital products. We explore how human-centered design shapes business strategy, improves user experience, and drives innovation. Topics include the cost of UX, moving beyond visual design, cross-industry challenges, and building design-forward teams and design cultures. Whether you're scaling products or shifting culture, we give you practical insights from the front lines of product design. Learn more about Humans First and Visual Logic at visuallogic.com/podcast.
Show more...
Management
Business
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From Surface to Strategy: Why UX Belongs at the Leadership Table
Humans First: Design-Driven Strategy
32 minutes 12 seconds
4 months ago
From Surface to Strategy: Why UX Belongs at the Leadership Table

Thinking your product needs a “redesign?” Don’t miss the deeper layers of UX design. In this episode, we break down Jesse James Garrett's "Elements of UX" and explain why focusing only on surface-level design can lead to strategic failure.

Discover why neglecting the deeper layers—skeleton (wireframes, interactions), structure (information architecture, content strategy), scope (features, functionality), and strategy (user needs, business goals, technology)—can negatively impact your product's success.

Learn how design thinking at a strategic level can uncover root problems, build user trust, and drive market share, far beyond superficial aesthetics.

Hosts Andrew Sladky, Andy Van Fleet, and Nick Bray share stories from decades of UX work, discuss how human-centered design should influence business strategy, and offer practical ways to assess your own team's UX maturity.

🎧 Listen now on Humans First and subscribe for more insights into design, strategy, and leadership.

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To learn more about Visual Logic’s Humans First approach, ⁠visit visuallogic.com.

Since 1988, Visual Logic has been a trusted User Experience partner for leading companies–helping guide product strategy, and designing stand out user interfaces & customer experiences. Our process helps simplify complex products and leads to elegant, easy-to-use solutions that your customers & end-users will love.

Getting to simple is hard. We’ll help you build & launch with confidence.

For more Humans First, visit: ⁠www.visuallogic.com/podcast⁠

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Keywords: UX design, user experience strategy, Jesse James Garrett, product design, human-centered design, design thinking, design maturity, product strategy, design leadership, visual design, UX layers, design team building

Humans First: Design-Driven Strategy
Humans First is a product strategy and UX design podcast for tech and software leaders who want to build better digital products. We explore how human-centered design shapes business strategy, improves user experience, and drives innovation. Topics include the cost of UX, moving beyond visual design, cross-industry challenges, and building design-forward teams and design cultures. Whether you're scaling products or shifting culture, we give you practical insights from the front lines of product design. Learn more about Humans First and Visual Logic at visuallogic.com/podcast.