In a world increasingly going digital and looking towards AI, why are in-person experiences more powerful than ever? Carley Faircloth-Kilmurray, Global CMO at Spiro, argues that IRL experience aren't just fun events to attend - they're business critical. Hosted by Lauren Douglass, they talk about why leaders are quick to cut experiential budgets (hint: measuring ROI wrong), how AI has made human connection more valuable, and what most people get completely wrong about events. Carley shares her "why not" philosophy and why she believes live experiences are the secret weapon brands are undervaluing.  If you've ever wondered whether that company event is worth it, or you're curious about the real ROI of human connection, this one's essential.