In this episode, host Lauren Douglass sits down with Kate Rush Sheehy, Chief Strategy Officer at GSD&M, for a conversation about the power of curiosity, the misunderstood narrative around women in leadership, and why building brands people care about starts with empathy. Kate shares the personal story behind her love for advertising, what motivates her as a strategist, and how growing up with limited access to top brands shaped her fascination with them. She talks about trusting your gut in a data-driven world, leading with compassion, and why AI should raise the ceiling, not just the floor, on creativity. From flipping the script on ageism in the workplace, to helping major brands like Southwest Airlines get unstuck, Kate offers a refreshingly human take on what it means to lead with purpose in an ever-changing industry. If you're looking for inspiration on career pivots, leadership with heart, or just want a reason to fall in love with strategy again, this one’s for you. Let's get into it.