How can you make a genuine and positive difference to the entire sector you operate within? Sam Gregory is co-CEO of the PR agency Tangerine, leading a team of 110 people. She took over the business in 2011 and has overseen significant growth since then. In this episode, Sam shares how she: Puts entrepreneurial spirit and courageous thinking at the heart of everything they do Embeds a culture of bold, brave, and creative work aligned with clients' business objectives Prioritises a clear vision and overarching business plan as her number one focus Maintains full transparency internally with their business plans, decision-making and financials Strongly believes in the benefits of their Employee Ownership model Actively recruits apprentices to access raw young talent and keep the business at the cutting edge Sam is dedicated to creating a workplace where everyone feels genuinely valued. And it’s working - last year, Tangerine was featured in Campaign’s Top 100 Best Places to Work.