How do you drive people through the intensity of agency life while still offering strong support? Rebecca Hull is Managing Director at manifesto, part of the publicly listed TPXimpact, where she’s led a team of 100 people for 4 years. In this episode, Rebecca shares how she: Organises the business around conscious leadership and helping people operate 'above the line' Uses their manifesto to guide day-to-day behaviour Empowers people to come together around high-value moments, fostering internal communities Invests in leadership coaching, creating a ripple effect throughout the teams Has navigated much of her career as a single parent, giving her deep empathy for people's personal circumstances Applies her lived experiences of working brand-side to agency leadership Rebecca was tasked with merging three businesses into one just one week into her role. She shares her empathy-led, programmatic approach to the integration - and discusses much more.