How do you set the weather in your business and get everyone to love what they do? Becky Simms is Founder and CEO of the agency group, Human First Collective. 14 years ago she founded her agency, Reflect Digital, which she integrated into the group last year. In this episode, Becky shares how she: Is driven by the mantra, “Find a job you love and you’ll never work a day in your life” Has a robust, clearly defined recruitment and onboarding process, ensuring every hire is a great cultural fit Uses a ‘Vivid Vision’ and working groups so everyone deeply buys into the company direction Brings their values to life with external speakers, including a Gold-winning Olympian Invested heavily in tech to make team meetings fully inclusive and engaging for remote participants Transitioned the agency to a flexible 4-day workweek - and has never looked back Becky firmly believes that the leadership team sets the weather for the agency. This philosophy guides all her communications.