How do you grow to 300 people globally with a laser focus on people and culture? Tamara Littleton is Executive Chair & Founder at Social Element. She started the agency as a remote-first business 22 years ago.  In this episode, Tamara shares how she: Puts attracting and retaining brilliant talent at the top of their flywheel and as their key business objective Used her corporate background to apply strategic thinking from day one and grow into a large business  Leads from the back to keep out of people’s way and allow them to take the business forward  Appointed external auditors to measure how well they’re doing for diversity and help them continuously improve  Rolled out DISC training across the business so everyone better understands each other, is more respectful and challenges ideas  Takes it as her personal responsibility to retain the culture so the team keeps turning up every day and doing a great job Tamara openly shares her 22-year journey from sole founder to handing over the running of the business and appointing two co-CEOs.