How do you reinvent the traditional agency model? Samppa Vilkuna is Founder & CEO of the creative company, Superson. He leads a small in-house team alongside more than 400 specialists worldwide. In this episode, Samppa shares how he: Set up the business to be the Airbnb of the agency world - the world’s best creative agency without a single creative person Resources from a massive pool of freelancers, so there’s never a conflict of interest in having to sell his team’s skills to clients Hires freelancers based on skillset, location, and personal interests - so he can always provide the best possible team for clients Has processes to ensure newly formed teams rapidly become high-performing Creates a sense of belonging for freelancers so they feel part of the Superson community  Truly collaborates with clients, co-creating work alongside them and eliminating the need to sell it in Samppa used to work in-house. Frustrated by his suppliers, he set up his own agency with a flexible talent pool - so the team is always the best possible fit for clients’ needs.