How do you embed the idea of being extraordinary into every aspect of your business Jon Lonsdale is CEO of the B2B marketing agency Publicis Pro, which he’s led for almost 25 years. Originally Octopus Group, they were acquired by Publicis in 2021. In this episode, Jon shares how he: Reviewed everyone’s job specs to define what an extraordinary version of each role looks like Moved from using values to behaviours, to show the team what extraordinary looks like Has intentionally maintained key habits to drive culture, from their annual festival to their Monday morning meetings Runs a ‘Spotted’ competition each month, where people highlight the best campaigns they've seen outside of work Founded the agency with the mantra: "Let’s create the best job ever for the people who work for us" Navigated the Publicis acquisition so his team got the best of having an indie culture and being part of a larger group Jon and his co-founders have led the business for nearly 25 years, maintaining consistency and a long-term approach to decisions.