How do you scale an agency in an industry you’ve never worked in? Anant Sharma is CEO & Founder at Matter of Form, a design consultancy that works primarily with luxury brands. Over the past 15 years, he’s grown the business to a $10m turnover. In this episode, Anant shares how he: Evolved from being a busy fool with a growth-at-all-costs mentality to fostering a safe, calm culture for his team Runs a ‘Know Your Client’ initiative to ensure his team is always aligned with clients’ business goals Bought a Design Thinking School so his team could double down on L&D and contribute to teaching Invests in business support roles, allowing him to focus on what matters most Offers executive coaching to all senior team members Uses self-deprecation to encourage everyone to be their true selves Anant aspires for Matter of Form to be a place where people can transform, allowing them to buy into the company and making it a memorable, important part of their career journey.