How do you continually embed AI to create a high-performing business? Fergus Dyer-Smith is founder and CEO of Wooshi, an AI-enabled content business. He got early access to the original GPT from OpenAI back in late-2020. In this episode, Fergus shares how he: Realised the potential of AI early on and created automated solutions for most business processes Built an AI-powered creative ideation product that ended up replacing their Creative Director  Developed an AI tool that enables their sales team to generate client proposals without input from the creative team Advocates for widespread AI adoption to save time, encouraging people to reinvest that time to find new ways to add value Expects us to deliver up to 100 times the output compared to a pre-AI world Proactively prepares for AI to potentially replace him, ensuring he's ready for whatever’s next Fergus firmly believes that AI will lead to opportunity and abundance for all of us. While its adoption can feel scary, he feels great excitement about the possibilities.