Transforming Seller Support with AI: A Conversation with Amazon’s Aishwarya Murali

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Human in the Loop

Teikametrics

41 episodes

1 week ago

This brand new show explores the dynamic intersection of human intelligence and cutting-edge technology within the ever-evolving landscape of ecommerce. From in-depth discussions on artificial intelligence, to viral brands that launched on TikTok, to the stories behind today’s biggest technology companies, brands, and sellers.. Welcome to the forefront of the ecommerce revolution, where being a Human in the Loop is not just a just a strategy... But the very essence of progress.

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Transforming Seller Support with AI: A Conversation with Amazon’s Aishwarya Murali

Human in the Loop

21 minutes

10 months ago

Transforming Seller Support with AI: A Conversation with Amazon’s Aishwarya Murali

Podcast Summary

In this episode of Human in the Loop, host Cameron Yoder dives into a conversation with Aishwarya Murali, Senior Manager of Product Management at Amazon, about innovations in AI-powered seller support. Aishwarya shares insights on integrating AI to enhance the seller experience, the journey from idea to implementation, and the transformative impact of generative AI on customer service. The discussion also covers Amazon’s commitment to responsible AI development, data accuracy, and the vision for the future of seller support.

Key Timestamps

• [00:00:34] - Introduction of Aishwarya Murali and her journey to Amazon Seller Support.

• [00:02:16] - Overview of current tools and innovations in seller support.

• [00:05:14] - Launching AI-powered tools and their early successes.

• [00:08:01] - Generative AI’s role in solving seller pain points.

• [00:14:06] - Ensuring responsible AI development and accuracy.

• [00:18:59] - Future vision: personalized, proactive seller support.

Key Takeaways

1. Amazon has integrated AI to streamline seller support, reducing response times and improving accuracy.

2. The new AI-driven “Quick Answer” widget provides succinct, accurate solutions directly on Seller Central.

3. AI models enhance efficiency by diagnosing and resolving issues without live associate involvement in most cases.

4. All AI solutions are rigorously tested for accuracy, tone, and security before rollout.

5. Sellers can still connect with live associates for complex issues, ensuring seamless AI-human collaboration.

6. Generative AI’s potential includes proactive support, identifying and resolving issues before sellers notice them.

7. Amazon prioritizes security and trust, hosting AI models on AWS and ensuring robust safety protocols.

8. The vision for seller support includes near-instant resolutions for most issues within three years.

Top Quotes

1. “Our goal is to provide sellers with the fastest and most accurate responses, whether that’s through automation or a live associate.”

2. “I wouldn’t be surprised if sellers begin to expect a level of personalization that they’ve never seen before.”

3. “Innovating on behalf of our sellers never comes at the expense of safety or trust.”