Overview / Summary

In this episode of Human in the Loop, Cameron Yoder speaks with Chris Perry and Oskar from FirstMovr, delving into artificial intelligence (AI) and its growing impact on the consumer packaged goods (CPG) and eCommerce industries. The conversation revolves around the integration of AI, focusing on the “8 P’s” of AI in go-to-market strategies. They explore the evolution of AI, from machine learning to generative AI, and discuss its practical applications and limitations in eCommerce. The episode emphasizes AI’s role in shaping future commerce, offering sellers actionable insights on how to adapt and leverage AI effectively.

Outline with Timestamps

00:00 - 00:23: Introduction to the episode and guests

Overview of the discussion on AI integration in CPG and eCommerce.

00:23 - 00:59: Guest Introductions

Chris and Oscar introduce themselves and their company, First Mover, which specializes in AI and omnichannel education.

00:59 - 04:35: The Evolution of AI

Chris outlines the journey of AI from machine learning to deep learning, and its move toward generative AI.

04:35 - 08:13: Understanding Generative AI

Chris and Oscar explain the hype around generative AI, emphasizing its ability to create rather than just predict.

08:13 - 12:26: AI’s Current Limitations in Text, Image, and Video Generation

Discussion about the limitations of AI, particularly in balancing creativity with accuracy and legal guidelines.

12:26 - 16:00: Real-World Applications in Content Creation

How AI is currently used to generate marketing images and the limitations of platforms like MidJourney.

16:00 - 24:00: The 8 P’s of AI in Go-to-Market Strategies

Introduction to the 8 P’s (Platform, Proposition, Presence, Promotion, Performance, People, Process, and Partnerships) and their role in AI-powered business strategies.

24:00 - 29:30: Prioritizing AI Strategies

A focus on which of the 8 P’s are the most crucial for sellers to prioritize when integrating AI.

29:30 - 32:00: Future Trends and Predictions for AI in Commerce

Predictions on AI agents taking over shopping experiences and how sellers should prepare.

32:00 - 37:00: AI Performance and Decision-Making

Discussion on AI’s role in analyzing data, performance improvement, and aiding in decision-making for businesses.

37:00 - 45:00: Building Trust in AI and Addressing Consumer Concerns

Insights into building trust in AI systems and overcoming limitations like “uncanny valley” in AI-generated content.

45:00 - 49:00: Future of AI in Commerce

Exploration of personalized PDPs (Product Detail Pages) and AI-driven customer experiences, with a long-term outlook on AI’s influence in commerce.

49:00 - End: Conclusion

Final thoughts on the rapid progression of AI, and closing remarks on how sellers can adapt to the AI revolution.

Key Takeaways

1. AI’s Expanding Role in eCommerce: From machine learning to generative AI, AI has grown into a powerful tool for content creation, decision-making, and customer experience enhancement.

2. Generative AI’s Limitations: Despite advancements, generative AI still struggles with balancing creativity and precision, particularly in high-demand areas like image and video generation.

3. The 8 P’s Framework: Sellers can structure their AI integration using the “8 P’s” of AI: Platform, Proposition, Presence, Promotion, Performance, People, Process, and Partnerships.

4. Prioritize PDPs and Presence: The most accessible entry point for sellers is using AI to optimize PDPs (Product Detail Pages), but future strategies should focus on leveraging AI agents and personalizing customer experiences.

5. Building Trust in AI: Success in adopting AI hinges on creating trust with consumers and understanding the limits of current AI technology.

Connect with Oskar and Chris:

https://firstmovr.com

https://www.linkedin.com/company/firstmovr/

https://www.linkedin.com/in/oskarkaszubski/

https://www.linkedin.com/in/chrisaperry/

Learn more about The Matrix: https://firstmovr.com/maitrix/