In this episode, Senior Technical SEO Chris Spann of Lumar (formerly Deepcrawl) is joined by Beth Woodcock, Technical SEO Specialist at Clicky™.  The two discuss various paths to technical SEO careers, how to get started with public speaking at SEO conferences, the power of working with log files to uncover how Google is accessing your website, and the need to educate clients and stakeholders about the importance of technical SEO.  Beth also shares her mission to make technical SEO more accessible and understandable for everyone, regardless of their background. Listen in for insights on teaching technical concepts to non-technical stakeholders and the importance of clear communication in your SEO strategy. Whether you're a seasoned SEO professional or just starting out, this episode offers valuable takeaways on leveraging log files and improving your technical SEO practices.   ************************ About Human-First Digital (HFD): In this podcast series, website optimization expert Chris Spann (Senior Technical SEO at Lumar) speaks to the brightest minds in the world of SEO and websites. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of SEO, web accessibility, and site speed tools at lumar.io   ************************ Episode Links:   Follow Beth Woodcock on LinkedIn: https://www.linkedin.com/in/danielrwtaylor/    Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/  Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/  Explore Lumar’s SEO and website optimization platform: lumar.io    ************************ Episode Timestamps: 00:00:15 – Introduction 00:02:48 – Paths to technical SEO Careers 00:05:37 – Embracing log files for technical SEO  00:10:20 – Using log files to uncover malicious activity on your website   00:14:25 – Teaching clients and stakeholders about technical SEO  00:16:12 – About the Human-First Digital podcast and the Lumar platform