Welcome to Human-First Digital, the new Lumar podcast on all things SEO and website optimization, hosted by Senior Technical SEO Chris Spann. In this episode, Chris sits down with Will Critchlow, CEO and founder of SearchPilot, to explore Will's journey in SEO, the challenges of search visibility in 2024, and the impact of platforms like Reddit on search results.   Discussed in this episode: Will’s early experiences in search engine optimization and the founding of SearchPilot, a platform focused on SEO A/B testing. The dynamic nature of SEO in 2024 and the importance of understanding Google's core intentions for long-term results. How SEO strategies can yield varying results depending on the type of website and industry or sector. The role of Reddit in search engine visibility today and the evolving landscape of SEO.  The evolution of Google’s search ranking algorithms, challenges with deep learning, and bugs in search.     **********   Learn more about Lumar at: https://www.lumar.io/ Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/  Follow Will on LinkedIn:  https://www.linkedin.com/in/willcritchlow/ Follow Chris on LinkedIn:  https://www.linkedin.com/in/chrisspann/      **********   Episode Timestamps:   [00:00:07] Introduction to Human First Digital  [00:00:37] Will Critchlow’s SEO Journey [00:03:05] The Complexity of SEO Testing [00:06:35] The Role of Links in SEO [00:11:00] Reddit’s Dominance in Search Results  [00:17:58] Search Quality Discussions [00:22:30] Google and the Future of Search [00:33:14] Closing Thoughts and Reflections