This week, we're discussing YMYL ("Your Money or Your Life") websites and how to optimize EEAT ("Experience, Expertise, Authoritativeness, and Trustworthiness") factors for better SEO results on websites that operate in YMYL industries like financial services and healthcare.  Lumar's Chris Spann is joined by Amanda Walls, Founder and Director of Cedarwood Digital, a Manchester-based digital marketing and SEO agency. Amanda shares her journey from journalism to owning a digital marketing agency and offers her insights on the evolution of SEO for YMYL websites.  Chris and Amanda discuss the significance of E-E-A-T in YMYL sectors and highlight the impact of recent Google algorithm updates. They discuss the importance of structured data and how it can enhance website authority. Amanda also shares insights on creating quality content, maintaining a strong reputation, and the role of website security. Whether you're an SEO veteran or just starting out, this episode offers valuable takeaways on navigating the complexities of SEO for YMYL sites. Tune in to discover how to optimize your strategies for better search rankings and user trust.   ************************  Episode Links: Follow Amanda Walls on LinkedIn:  https://www.linkedin.com/in/amandajwalls/  Follow Chris Spann on LinkedIn: https://www.linkedin.com/in/chrisspann/  Follow Lumar on LinkedIn: https://www.linkedin.com/company/lumarhq/  Explore Lumar’s SEO and website optimization platform: lumar.io    ************************  Further Reading: The New “E” in Google’s E-E-A-T: Why Experience Matters for SEO Content Human-First Content for SEO: ChatGPT, EEAT, HCU, & Google’s “Hidden Gems” SEO Strategies for Healthcare, Wellness, and Medical Websites    ************************ About Human-First Digital (HFD): In this podcast series, website optimization expert Chris Spann (Senior Tech SEO at Lumar) speaks to the brightest minds in the world of SEO and websites. The HFD podcast is brought to you by Lumar. Learn more about Lumar’s full website optimization platform and suite of SEO, web accessibility, and site speed tools at lumar.io