Send us a text In this episode of The Social Shift, Mike Montague (Avenue9) sits down with Katie Brinkley (Next Step Social and Podcast) to unpack how AI is changing social media and why the brands that win will be the ones that sound most human, not most automated. They explore the rise of “AI slop” in our feeds, why going viral isn’t a business strategy, and how local and B2B businesses can use podcasting and authentic content to build genuine relationships, not just rack up views. If you’...
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Send us a text In this episode of The Social Shift, Mike Montague (Avenue9) sits down with Katie Brinkley (Next Step Social and Podcast) to unpack how AI is changing social media and why the brands that win will be the ones that sound most human, not most automated. They explore the rise of “AI slop” in our feeds, why going viral isn’t a business strategy, and how local and B2B businesses can use podcasting and authentic content to build genuine relationships, not just rack up views. If you’...
Marketing Malpractice: Why AI Won’t Save You Without Strategy with David Poulos
Human-First AI Marketing Podcast by Avenue9
33 minutes
1 month ago
Marketing Malpractice: Why AI Won’t Save You Without Strategy with David Poulos
Send us a text In this episode of the Human-First AI Marketing® podcast, Mike Montague sits down with veteran CMO David Poulos to diagnose one of the most common but costly mistakes in small business marketing today: relying on AI without a clear strategy. They unpack how AI often becomes a shortcut to mediocrity, amplifying generic content, skipping the hard questions, and ignoring the very thing that actually drives growth: knowing your customer and having a plan that respects them. From A...
Human-First AI Marketing Podcast by Avenue9
Send us a text In this episode of The Social Shift, Mike Montague (Avenue9) sits down with Katie Brinkley (Next Step Social and Podcast) to unpack how AI is changing social media and why the brands that win will be the ones that sound most human, not most automated. They explore the rise of “AI slop” in our feeds, why going viral isn’t a business strategy, and how local and B2B businesses can use podcasting and authentic content to build genuine relationships, not just rack up views. If you’...
