When the Product is Trust: Marketing Human Vulnerability in Healthcare

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Human Centered

VML

43 episodes

1 day ago

At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.

All content for Human Centered is the property of VML and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business,

Management

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When the Product is Trust: Marketing Human Vulnerability in Healthcare

Human Centered

45 minutes

3 months ago

When the Product is Trust: Marketing Human Vulnerability in Healthcare

On this episode of Human Centered, host Nick Brunker sits down with Jenny Collopy, Vice President and Chief Marketing and Communications Officer for The Christ Hospital Network, to explore the unique and complex role of the healthcare CMO. They discuss how to build a brand when the customer's journey is one of the most personal they will ever undertake, and how marketing a product that is fundamentally about trust, care, and human vulnerability differs from other industries. Jenny shares insights from her career path, the importance of mission-driven storytelling, the challenges of navigating patient privacy in a data-driven world, and how her team works to bridge the digital front door with the in-person clinical experience to build community trust.

Connect with Jenny on LinkedIn and learn more about the great work she's doing with The Christ Hospital Network