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Human Centered
VML
43 episodes
1 day ago
At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.
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Marketing
Business,
Management
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All content for Human Centered is the property of VML and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.
Show more...
Marketing
Business,
Management
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Revolutionizing Commerce: Balancing Technology and Humanity
Human Centered
32 minutes
1 year ago
Revolutionizing Commerce: Balancing Technology and Humanity

In this episode of Human Centered, host Nick Brunker chats with VML's global chief commerce officer, Beth Ann Kaminkow. They explore the ever-evolving world of commerce, emphasizing the importance of maintaining a human-centered approach amidst technological advancements. Plus, they discuss the emergence of 'Quantum Commerce', the influence of Gen Z consumers, and the impact of the impending 'cookie apocalypse'.

Check out some of Beth Ann's additional articles referenced in the episode:

  • How Brands can Navigate the Era of Quantum Commerce
  • Tomorrow's Commerce is Here Today for Disruptor Brands
  • As the Cookie Crumbles - There is New Value in Commerce for Both Marketers & Consumers
  • The Consumer is the Product and Other Marketing Truths


Human Centered
At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.