Navigating Customer Experience Insights from the 2023 Forrester CX Summit

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Human Centered

VML

43 episodes

1 day ago

At VML, it is our unique ability to integrate our BX, CX and Commerce practices - creating connected brands to drive growth - ultimately combining real customer benefits with a deep brand bond, consistently pushing to exceed customer expectations and deliver unique and generous experiences. On Human Centered, we explore how brands – both large and small – are creating meaningful customer experiences, and discuss how professionals like you can tap into industry best practices to create value and gain traction in transforming your business.

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Marketing

Business,

Management

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Navigating Customer Experience Insights from the 2023 Forrester CX Summit

Human Centered

35 minutes

2 years ago

Navigating Customer Experience Insights from the 2023 Forrester CX Summit

Episode 27: Navigating Customer Experience Insights from the 2023 Forrester CX Summit

On this episode of Human Centered, host Nick Brunker welcomes in VMLY&R Chief Strategy Officer, Ben Geheb and Executive Director of Technology, Martin Coady and discuss key themes from this year's Forrester CX Summit in Nashville. They delve into how the landscape of customer experience has evolved, and why the "low hanging fruit" of CX has already been picked. Plus, they explore the critical role of organizational alignment in achieving CX excellence... and why it's a necessity to bring marketing and sales teams together in a cohesive and impactful way.

Host: Group Director, Experience Strategy, VMLY&R - Nick Brunker
Guests:
- Global Executive Director Growth & Innovation, VMLY&R Chief Strategy Officer - Ben Geheb
- Executive Director, Technology, VMLY&R - Martin Coady

We'd love to hear your feedback! Email the show: humancentered@vmlyr.com. To learn more about the CX practice at VMLY&R, visit vmlyr.com/cx