Welcome to HTC TechWave, where we dive into the world of AI and its game-changing impact on marketing. AI is flipping the marketing world on its head, and businesses need to jump on board with purpose and strategy to keep up. The future of marketing? It’s all about building those personal, emotional connections that turn customers into loyal fans.

Here’s our episode where Amit Tyagi, CMO of HTC Global Services, takes us through how AI is changing the marketing game. He dives into Generative AI, multimodal content, NLP, and predictive analytics, revealing how they’re redefining creativity, customer engagement, and automation.

From AI-driven chatbots and voice assistants to emotion AI and campaign automation, Amit shares valuable insights on how businesses are leveraging cutting-edge technology to enhance customer experiences and drive results. But with AI’s limitless potential come real-world challenges—choosing the right tech, bridging skill gaps, balancing cost vs. ROI, and staying compliant are crucial, he concludes.

There’s a lot more packed into this episode—tune in, thrive, and let’s keep evolving! Stay curious about the endless AI possibilities. Until next time!