Welcome to HTC TechWave!

Amit Tyagi, CMO of HTC Global Services, is back with Part 2 of the TechWave Podcast: “Seeking Deeper Customer Connect – AI in Marketing.”

Building on Generative AI, multimodal content, NLP, and predictive analytics from Part 1, he now explores how AI is reshaping customer interactions—driving hyper-personalization, real-time decision-making, and behavioral nudges that subtly influence purchasing patterns and brand loyalty.

But with this transformation comes responsibility. Amit underscores the need to balance automation with human intuition, emphasizing that while AI streamlines processes, empathy, creativity, and ethical transparency remain irreplaceable.

And what about the myths? Will AI replace marketers? Is creativity at risk? He tackles these head-on, offering a clear-eyed take on AI’s real impact and what marketers must do to stay ahead.

If you’re in marketing, this isn’t just another AI discussion—it’s a must-listen.

Tune in now and rethink how you engage, connect, and grow.

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