From Search To Product Discovery: How AI Is Transforming E-commerce

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HTC TechWave

8 episodes

2 days ago

HTC TechWave, your go-to podcast for exploring the future of technology. Each episode feature thought-provoking conversations with our leaders and industry experts on the cutting-edge innovations, trends, and strategies driving the tech world and shaping our organization.

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From Search To Product Discovery: How AI Is Transforming E-commerce

HTC TechWave

21 minutes 48 seconds

6 months ago

From Search To Product Discovery: How AI Is Transforming E-commerce

Search is old news—smart discovery is the new power play! In this latest episode of HTC TechWave, Adnan Saulat (HTC Global Services & HTCNXT) teams up with Thomas Buffery (Crownpeak) to unpack how AI is flipping the script on e-commerce. Think real-time relevance, intelligent productranking, affinity scoring, and GenAI-driven conversational search—all working together to help customers find exactly what they want, faster than ever. A product discovery platform!

From reducing returns to boosting loyalty and conversions, this is where retail gets smarter. And with HTC as Crownpeak’s trusted implementation partner, businesses can go from insight to impact—fast. Ready to see how AI-powered discovery is turning browsers into buyers? Hit play, dive in, and future-proof your digital storefront.