The instinct of reverence is innate and constant in human beings, for it is the feeling of the need for the Creator and the Organiser, regardless of how people interpret that Creator.  The instinct of reverence does not exist amongst the animals, it the only instinct unique to man. It is triggered when man perceives his own weakness and mortality which generates certain emotions Man is frail, weak, easily hurt, prone to illness and is destined for death. He is nothing but a spec of sand in the vast Universe which submits to Allah (swt). Realising ones mortality aids in sparking the feeling of reverence and veneration of the immortal, Allah (swt). The Western culture detracts people away from reverence. The ignition of the survival and procreation instincts dominates Western societies and those strongly affected by its culture. Unfortunately this reality has afflicted some Muslims where the reverence instinct is only ignited very occasionally, possibly in the month of Ramadhan, during an illness or when facing a death.