Bobby Boyer joins Justin Starbird on the latest episode of "The hsDNA Podcast to talk about the importance of a product champion.

As Bobby shares, "The product champion is someone that is devoted to the success of the product itself. They are going to be the ones that are driving the decision to make sure that the product is the best it can be. A lot of times that means they have to juggle a lot of different things. They have to juggle between the aesthetics, which the designers care a lot about. They have to deal with the mechanical systems where it needs to function properly. Same thing with the electrical aspects.

Then they need to look at it also on the business side of things of those startups and those fortune 100 companies where there's business needs. Keeping the cost down and keeping all that moving forward. Most importantly, it's also about having the user needs and caring about, what does the user eventually need in this product? At the end of the day, that product champion is really that person that's devoted to working on all those pieces and taking some aspects. Knowing that they're going to lose on other aspects, but understanding that, at the end of the day it's going to meet all of those needs all together and create the best product possible."