The so-called reality or standards that social media continues to enforce is reshaping people’s social norms and attitudes, leaving more and more people left with either very poor self-esteem, or with the motivation to reach those standards take on very physically and mentally unhealthy behaviours and attitudes. Join Alexandra Petrache, Senior Behavioural Science Analyst and Millie Morgan, Research Executive and cofounder of HRW Eavesdrop, our innovative social media listening offering, as they share part 1 of our 3-part podcast series surrounding the relationship between social media, mental health and the depiction around these social aspects online using linguistic analysis techniques. References: 1.What we don't talk about when we talk about fat by Aubrey Gordon 2. Barry, C. T., Sidoti, C. L., Briggs, S. M., Reiter, S. R., & Lindsey, R. A. (2017). Adolescent social media use and mental health from adolescent and parent perspectives. Journal of adolescence, 61, 1-11. 3. Tankovska, H. (2021). Number of monthly active Instagram users 2013-2018. Statista. https://www.statista.com/statistics/253577/number-of-monthlyactive-instagram-users/ 4. Woods, H. C., & Scott, H. (2016). # Sleepyteens: Social media use in adolescence is associated with poor sleep quality, anxiety, depression and low self-esteem. Journal of adolescence, 51, 41-49. 5. Vogel, E. A., Rose, J. P., Roberts, L. R., & Eckles, K. (2014). Social comparison, social media, and self-esteem. Psychology of Popular Media Culture, 3(4), 206. 6. Muralidhara, S., & Paul, M. J. (2018). # Healthy selfies: exploration of health topics on Instagram. JMIR public health and surveillance, 4(2), e10150. 7. Sidani, J. E., Shensa, A., Hoffman, B., Hanmer, J., & Primack, B. A. (2016). The association between social media use and eating concerns among US young adults. Journal of the Academy of Nutrition and Dietetics, 116(9), 1465-1472. 8. Neumark-Sztainer, D. (2005). I'm, like, SO fat!: helping your teen make healthy choices about eating and exercise in a weight-obsessed world. Guilford Press.