How much does your current self help your future self? Do you often take actions to safeguard your financial future or develop beneficial habits? The degree to which we do it varies from individual to individual, but behavioural science can help us shed light on certain biases that we tend to be susceptible to and that can help dismantle the work that our current selves puts in for our future selves. That behaviour can even be hinted at by the language we use and it is extremely important to be mindful of when carrying our market research and asking the current selves of respondents questions about what the future holds Join Alex, Emma, David and Jeremy on a journey to discover why we don't always act in the best interest of our future selves and how we might be able to change that