How do you build one culture when half your workforce is therapists and the rest are tech and corporate?
Andrea Cooper, Chief People Officer at Talkspace, shares how a remote-only, publicly traded mental health company aligns a mixed workforce while scaling People Ops from startup to enterprise.
Andrea explains Talkspace’s care model from asynchronous messaging to live video, audio, and live-text sessions and why blending W2 and contracted therapists ensures access and coverage.
She details why Talkspace combined clinician and corporate all-hands, how they tailor follow-ups by role, and how a mental health-first environment normalizes therapy while reinforcing boundaries for HR.
On the operations side, Andrea breaks down the team’s shift to bring previously outsourced processes in-house, the impact of a Jira-powered service desk, and how BambooHR’s compensation module plus a company-wide career framework creates transparency and speed.
Expect pragmatic, scalable practices: using ticket data to fix communication gaps, designing systems that free HR from firefighting, and hiring creative experts to push the function forward.
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