Episode Summary
What does it take to lead HR for a 13,000-person workforce in a rapidly evolving AI landscape? In this episode of HR Voices, Emily Fenech sits down with Alex Moore, Chief People Officer at Asset Living, one of the largest property management firms in the U.S. Alex shares how his team is reimagining the employee experience by embedding empathy, operational expertise, and smart AI adoption across the people function.
From redesigning roles and automating recruiting workflows to embedding former operators into HR teams, Alex reveals the strategic decisions that are helping his people organization stay human-centric—while staying ahead. You’ll hear about the practical tools they're using, the cultural shift it’s enabling, and why empathy remains their north star amid the noise of digital transformation.
Whether you're leading a people team or navigating AI at scale, this episode offers clear, actionable insights on building a future-ready, human-first HR function.
Key Timestamps
[00:45] – Meet Alex Moore, CPO at Asset Living
[01:03] – Leading HR at scale: Growing from 6,500 to 13,000+ employees
[03:03] – The biggest challenge: Balancing AI adoption with human empathy
[04:17] – How Asset Living is redesigning roles through AI
[07:29] – Embedding frontline operators into HR functions
[11:29] – Automating recruiting: Chatbots, ATS, and faster hiring
[14:31] – Using AI in performance management to reduce bias and improve insight
[15:33] – How to evaluate AI tools that align with business and people goals
[17:27] – Final advice: Think beyond HR—AI must serve the entire business
Takeaways
Lead AI transformation with empathy to ensure people feel supported—not replaced
Redesign roles to prioritize high-impact work as automation removes tactical load
Embed former frontline operators into HR teams to boost relevance and credibility
Leverage AI in recruiting and performance reviews to streamline processes and reduce bias
Evaluate AI tools through a business-wide lens, not just HR efficiency
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