In this episode of the HR Like a Boss podcast, John interviews Clark Willcox, a seasoned recruiter and founder of Digital Recruiter. They discuss Clark's journey from sports management to recruiting, the evolving landscape of talent acquisition, and the importance of human resources in organizations. Clark emphasizes the need for HR to facilitate rather than dominate, the challenges of a noisy recruiting environment, and strategies for standing out in the digital space, particularly on LinkedIn. They discuss the importance of building a personal brand, maximizing recruitment strategies, and the challenges faced by HR professionals in the recruiting process. They emphasize the need for proactive recruiting methods, the value of personal content marketing, and the significance of authenticity in attracting the right candidates.
ABOUT CLARK
Clark Willcox is a seasoned recruiter, entrepreneur, and the founder of Digital Recruiter, a coaching and consulting program that helps recruiting professionals master the art of LinkedIn marketing, content strategy, and automation. With over a decade of experience in the recruiting industry, Clark began his recruiting career at Aerotek after a stint in door to door B2B telecom sales, quickly hitting $10K in weekly spread within five months and earning a world-class Net Promoter Score (NPS) from his clients while selling recruiting services in the skilled trades and light industrial sectors. As an account manager, he also trained and led multiple recruiters who went on to earn promotions under his guidance, further solidifying his impact as both a high-performer and a mentor.
Today, Clark channels that frontline recruiting experience into helping agencies and recruiters generate inbound leads, build magnetic LinkedIn brands, and close business through value-driven outreach. His framework blends niche positioning, authentic content, and smart automation to create marketing that builds trust before the first call. Through Digital Recruiter, his strategies have helped clients generate millions in new business pipelines while transforming how they attract and win high-quality clients in an increasingly digital-first world.