Paul McGuinness has worked with, played with and coached some of the biggest names in the world through his incredible football career.

Growing up with his father being heavily involved in football management and coaching, you could say that Paul was destined to make his own pathway into the game.

From a young age, he can remember how his father coached him and as he developed as a player, focussed on becoming a coach after his playing days were over.

Sir Alex Ferguson recognised his ability as a coach and brought him into the Manchester Utd Academy in the early 90's at a young age and he remained working there for many years.

Paul has worked as Director at the Centre of Excellence, Youth Development Coach and Coach Developer at Man Utd, The FA and Leicester City and he now works as an independent Football Consultant.

In this episode, Paul shares some fascinating insights into his coaching, tells some great stories and highlights the importance of using analogies, stories and language to engage performers.

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