Michael Bochel is a Scottish Sports Marketing Consultant who has worked with huge sports organisations such as the Scottish Football Association and The Open.

In this episode, we delve into Michael's experience working at the Scottish Football Association and his role in capturing the attention of an entire nation of during the Scotland National Team's journey through the trials and triumphs of World Cup and European Championship qualification campaigns. Through the highs and lows of these campaigns, someone takes up the vital task of crafting engaging digital content that resonates with the supporters.

Michael discusses the importance of creativity and being bold to try new things to keep an audience happy. And this was especially clear during the COVID-19 pandemic. We talked about the challenges and successes for marketers and organisations during that time when it came to communicating with fans, customers and communities. Michael firmly believes that knowing and truly understanding your audience is the crucial factor for successful engagement across various social media channels.

There are loads of great insights in this episodes and I really enjoyed recording it. I've taken plenty of lessons from this episode myself and I hope there's something in this that can help you out too.

If you want to find Michael then you can check him out on Twitter - https://twitter.com/MichaelBochel?s=20

You can also see his personal website - https://www.michaelbochel.co.uk/

And his Sports Marketing Newsletter - https://www.michaelbochel.co.uk/newsletter

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