David Martindale has had a unique life journey, which has taken him from organised crime and serving time in prison to being part of building a football club up to the Scottish Premier League. It is safe to say that his experiences have been diverse.

In this episode, we delve into David's intuitive understanding of people and his ability to communicate effectively with them. His experience in gang culture, prison, and football environments has taught him that people respond differently to various communication styles. David explains how he adapts his communication approach to suit different individuals and situations.

During the interview, David shares his experience of dealing with how others perceive him outside of the football club. Coming from a prison background to working at Livingston presented him with several challenges in changing people's perceptions of him. He also addresses the perception that he is an 'old school' manager and how he has integrated traditional values of hard work with modern coaching methods for professional footballers.

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