What can delivering toasted cheese sandwiches teach you about building a startup?

In this episode of How Would You Build It, we talk with Simon Hartley, co-founder of Wumdrop, about the journey from scrappy beginnings to a successful exit to Massmart.Simon shares the quirky story of how he and his co-founder first tested logistics by delivering sandwiches, what it’s really like to integrate with a corporate giant, and the lessons founders need to know when chasing partnerships and exits.

You’ll learn:

• Why understanding corporate seasonality is key to making deals work

• Why your focus should always be on helping corporates make more money

• The hard-earned insights from a founder who’s lived the exit journey

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02:13 What do toasted sandwiches have to do with the Wumdrop founding story

10:06 Learning by being at the coalface

13:24 The tech that made Wumdrop stand out at the time

21:11 How to get a corporate to pay attention to your startup

27:15 Leveraging corporate seasonality36:06 Keep your team motivated when acquired by corporate

41:36 Corporate Seasonality